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Refund Program A/B Testing

research | UX

The FTC sues companies that make deceptive claims about their products or services.  When we get money back for consumers, we usually mail people a check. I pitched the idea of a/b testing different variables to see what factors might influence check redemption.

 So far, we’ve completed 1 pilot run and are currently running several more tests.

So far, we’ve completed 1 pilot run and are currently running several more tests.