Context: The Office of Evaluation Sciences (OES) designs behavioral interventions to evaluate for effectiveness in improving policy implementation or government service uptake.

The Challenge: How might we incorporate journey mapping and similar design methods into the OES intervention design process?

Another Challenge: OES is a cross-disciplinary team with a constant rotation of academic fellows so the audience for this guide would have a wide range in terms of their familiarity with mapping and discovery activities.

I authored a Guide to Behavioral Mapping & Discovery to help OES team members confidently integrate behavioral mapping and complementary discovery activities into their process.

The guide begins with a concise explanation of what it will help you do and how that will translate to improved project outcomes. 

In addition, I explain 3 ways that mapping will improve communication during the course of a project.

In addition to the 5 “core” layers, the guide also provides a menu of additional layers that may be considered when relevant to help  inform behavioral intervention design. 

I also created a one page chart with simple Yes/No questions that helps identify layers you might want to consider.